New and Used Ford Car Dealer Located in Berkhamsted, Hertfordshire
with Full MOT and Service Centre, serving Berkhamsted, Tring,
Hemel Hempstead and surrounding towns and villages.

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Seldom beaten for value and friendliness

new carsOur company motto has remained the same from day one and the Roy Chapman logo continues to feature the key members of the original team. Our company and staff are keen to offer assistance and advice but, whilst being professional, we do not favour the pressure-selling techniques so often found within the motor industry. Instead, we wish to develop a relationship with our customers; long-term friendships based on trust and value for money, and we are deservedly proud of seeing the same customers return year after year, whilst warmly welcoming new faces.

Service and MOT Centre

Within the servicing operation we commit to price matching* any genuine quotation and offer a free 15 mile collection and delivery service, as well as free wash and vacuum with all major service, MOT and repair work. This can also be upgraded to a mini valet or a full overhaul of your car’s interior and exterior. Our bodyshop is compliant with all major insurers. *Terms and Conditions apply.

Mr Z – Ford Owner – Leighton Buzzard
“As always very professional service, will come back in the future 100% ”

Ford Sales Operation

Our sales team are tremendously enthusiastic about today’s Ford products and offer the full range for extended test drive. We take care to match the car to your needs and welcome part exchanges whilst offering the best prices. We are also able to offer ex-Ford (in Hemel Hempstead, Berkhamsted and nearby) owned cars via the Ford Direct Used Car Approved Programme and tailor-made finance packages, designed to suit your pocket!

Roy Chapman Ltd Dedicated to your Service


Providing the local community with knowledge and expertise since 1974. To watch our latest video click the play button, you will need speakers for sound:

If you haven’t yet given Roy Chapman Ltd a try, please give us a call and we guarantee you a warm welcome! Contact your local Ford dealer (based in Berkhamsted – just 3 miles from Hemel Hempstead) today!

Contact us on telephone: 01442 871234, Facebook, Twitter or send an email to

Mr G – Ford owner – Hemel Hempstead
“Great to have a good garage locally that you trust, and that provide a great service.”

Mrs H – Ford Owner – Tring – “Having first dealt with Roy Chapman back in 1995, I wouldn’t go anywhere else for a car.”

15-01-13-40-yearsCelebrating 40 Years in Business

January 2014 marked the start of Roy Chapman Ltd’s 40-year anniversary of its motor trade business in Berkhamsted, Hertfordshire.

Despite undertaking numerous franchised operations over the years, the focus and commitment from Roy and staff alike remains high. This is demonstrated by the business’ logo, which features members of the original team and the company mission statement – ‘Seldom Beaten for Value and Friendliness’ – which has remained the same since day one.

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